You need a segmentation question if it’s important for you to take the pulse of a certain demographic in your company.
This means that years of service, age, gender, type of contract or office location can affect the way a person lives in a company, and these trends could have an impact on what they need from the organization: training and feedback, conciliation measures, etc.
As a company, maybe you want to know more about these demographics so you can act and create a better environment for them.
Some examples of groups interesting to follow up:
People with more than 10 years working for the company services Vs. New employees
Women Vs. Men
Temporary employees Vs. Permanent employees
People from other locations Vs. Headquarters
Just two simple recommendations on this:
Set demographic questions only if they’re going to add real value to the organization
Try to be as general as possible. Adding too many segmentation questions can affect the sense of anonymity
What types of segmentation questions supports Happyforce?
When you create a segment, you can select between date type, list type or yes/no type.
Also you can define to keep this question private or public:
Public: when the employees log in on the app, they will have to answer to which segment they belong.
Private: when you invite an employee you will be able to chose to which segment they belong, and Happyforce will not ask to the employee.
Happyforce default segments:
For all new companies joining to Happyforce starting on January 2020, Happyforce creates three default private segmentation questions in order to offer you a unified benchmarking across all companies in Happyforce or your industry.
Age
Seniority
Gender